Cal Strategic Management
Cal Strategic Management is a leading provider of equity-focused strategic planning expertise in transportation and long-range planning, communication strategies, project management, environmental clearance.
With 29 years of experience, our firm leverages its skillset to work with local communities and stakeholders to promote sustainable and inclusive projects.
Our Services
Our team of experts specializes in the following services:
Communications Services
- Strategic Communications: Leveraging experience to engage and educate stakeholders through effective communication channels.
- Stakeholder Engagement: Building strong relationships with communities, elected officials, and government staff to build consensus and reach mutually beneficial outcomes.
- Media Relations: Communicating messages through traditional and online channels, building reputation and media relations.
- Crisis Management and Communications: Handling crisis situations promptly to maintain organization integrity and trust with stakeholders.
- Spanish Language Outreach and Inclusivity: Fostering inclusivity and ensuring diverse populations are informed and represented in transportation initiatives.
- Equity-Focused Planning and Communications: Rigorous studies, inclusive planning, and communication efforts, exemplified by work on Investment Plans and NextGen Bus Planning catering to Los Angeles County’s diverse needs.
- Community Outreach and Public Engagement: Engaging citizens and harnessing community feedback through Countywide Communications and Public Engagement Programs.
Project Management Services
- Project Management and Oversight: Orchestrating project timelines and resources, ensuring precision from inception to completion.
- Environmental Planning and Clearance: Performing thorough environmental reviews and community outreach for sustainable project development.
- Long-Range Planning and Feasibility Studies: Shaping long-range regional transportation plans with extensive stakeholder input for feasible, future-ready solutions.
- Interdepartmental Collaboration and Budget Efficiency: Creating interdepartmental budgets focused on resource optimization and synergistic work towards common goals.
- Transportation Planning: Tackling short-term and long-term needs, focusing on mobility and accessibility through multi-modal strategies.
- Economic Development: Assisting in planning by providing research, benchmarking, contract negotiations, and funding strategy.
- Regulatory Compliance: Navigating regulatory requirements for compliance with guidelines.
- Budget Planning and Management: Developing and managing budgets, focusing on maximizing resources.
- Cross-Functional Leadership: Collaborating with stakeholders for integrated work plans, improving process efficiency and communication.
Our Accomplishments
We take pride in our work, focusing on developing strong working relationships with clients and communities to achieve meaningful results. Our Managing Partner, an accomplished Transportation Planning and Communications Executive, has demonstrated an innate ability to develop strong working relationships across multiple disciplines. Some of our highlights include:
Generated more than 5,000 community responses towards the transportation project list that is at the heart of the equity focused Investment Plan for communities along the 710 Freeway Corridor.
Led Metro’s Countywide Communications and Public Engagement Program resulting in the successful implementation of the NextGen Bus Plan.
Obtained $16 million in state and local funding for the planning and design of LA County’s very own high speed rail project along the 53-mile High Desert Corridor linking LA to the Las Vegas high speed rail.
Our Expertise
Our Managing Partner has led long-ranging planning and multi-modal transportation studies for one of the largest metropolitan transportation agencies in the United States, serving a population of one of the country’s most populous counties with more than 9.6M people. Our experience includes:
- Conducting equity focused studies around multi-modal Investment Plans, NextGen Bus Planning, Freight Movement, and Active Transportation for Los Angeles County that impact the region’s future transportation needs.
- Engaging in the development of comprehensive long-range regional transportation plans with input from all levels of government, business and community groups.
- Conducting environmental planning and community outreach for the development of Metro’s Gold Line and Red Line Extensions.
- Initiated formal agreement with the City of LA to fund and build affordable housing in underrepresented community of Boyle Heights, leveraging Metro’s $2.4M Affordable Housing Revolving Loan Program to provide low-interest construction loans.
- Creating interdepartmental budgets ranging from $2M to $15M with a focus on maximizing resources.
- Serving as spokesperson for Spanish speaking constituencies of LA Metro and improved reputation and media relations for Metro Transportation Initiatives.
- Prepared and delivered the Southern California Freight Management Case Study for the U.S. Department of Transportation to tell the goods movement story of our region for development of policy.
- Leveraged $2.4M revolving loan funds to replenish 122 affordable housing units in the Boyle Heights community of LA.
- Spearhead stakeholder engagement including 88 cities, community-based organizations, school districts, businesses, and labor unions.
- Generated 10M client engagement touchpoints through online and conventional media and 300 events.
Our Team
Our team is composed of professionals with multi-cultural perspective and experience in working with economically and socially diverse populations. We are servant leaders, collaborative, approachable, and relatable with a strong ability to build relationships, reach consensus, and build coalitions.
At Cal Strategic Management, we are passionate about making a difference for our clients and the communities we serve. Contact us to learn how we can help turn your vision into a reality.